2010 American Advertising Award Winners

BEST OF SHOW

CoPilot Creative
Mixed-Media, National Consumer
campaign for Wine Punts

BEST OF BROADCAST

Graham Advertising
Local television spot for
Goodwill Industries of
Colorado Springs
The Goodwill spot credits go to:
Bill Leonard, Creative Director,
Graham Advertising
Emilio Martinez, Director , KOAA
Darren Grimsley, Director, KOAA

BEST OF PRINT

Cukjati Marketing Intelligence & Creative
Public Service
Annual report for
Care and Share Food Bank

BEST OF INTERACTIVE

VI Marketing and Branding
Micro or Mini Sites for
United States Air Force Academy Athletics

SILVER MEDALIST

Vanessa Moorman, Lamar

SALES PROMOTION

01 A Catalog

Award:Silver ADDY® Award
Entrant:David C Cook
Advertiser:David C Cook Marketing
Title:David C Cook_New Release Summer 2011 Catalog

Award:Silver ADDY® Award
Entrant:David C Cook
Advertiser:David C Cook Marketing
Title:David C Cook_New Release Fall 2011 Catalog

Award:Silver ADDY® Award
Entrant:David C Cook
Advertiser:David C Cook Marketing
Title:David C Cook_New Release Spring 2011 Catalog
Credits:

01 B Sales Kit

Award:Silver ADDY® Award
Entrant:RKDesignz, LLC
Advertiser:Goodwill Industries of Colorado Springs
Title:Goodwill of Colorado Springs Services
Credits:RoxAnne Krute, RKDesignz, Creative Director, Designer
Shannon Pounce, Goodwill Industries, Goodwill Project Manager
Fittje Brothers Printing Company, Printer

02 A Packaging

Award:Silver ADDY® Award
Entrant:Blakely + Company
Advertiser:High Point Promotions
Title:Mule Chips Packaging
Credits:Kyle Blakely, Account Executive
Andrew Hershberger, Art Director

04 Video Sales Presentation

Award:Silver ADDY® Award
Entrant:David C Cook
Advertiser:David C Cook Marketing
Title:David C Cook_Sales Touch Screen

COLLATERAL MATERIAL

06 B Annual Report, Color

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:Colorado Springs Utilities
Title:Colorado Springs Utilities Annual Report
Credits:Jennifer Blevins, Senior Creative Artist
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Kathy Veros, Production
Heritage Solutions, Printing
Steve Sturges, Creative Director

08 A Cover

Award:Gold ADDY® Award
Entrant:David C. Cook
Advertiser:Travis Thrasher
Title:Solitary
Credits:Amy Kiechlin, Cover Design, Design Manager
Don Pape, Publisher, Publisher

Award:Gold ADDY® Award
Entrant:David C. Cook
Advertiser:Marybeth Whalen
Title:The Mailbox
Credits:Amy Kiechlin, Cover Design, Design Manager
Don Pape, Publisher, Publisher

Award:Silver ADDY® Award
Entrant:David C. Cook
Advertiser:Gary Barkalow
Title:It’s Your Call
Credits:Sarah Schultz, Cover Design, Senior Designer
Don Pape, Publisher, Publisher

Award:Silver ADDY® Award
Entrant:David C. Cook
Advertiser:Fritz Kling
Title:The Meeting of the Waters
Credits:Amy Kiechlin, Cover Design, Design Manager
Don Pape, Publisher, Publisher

Award:Silver ADDY® Award
Entrant:David C. Cook
Advertiser:Lex Buckley
Title:Rise Up and Sing
Credits:Sarah Schultz, Cover Design, Senior Designer
Don Pape, Publisher, Publisher

Award:Silver ADDY® Award
Entrant:David C. Cook
Advertiser:Lisa McKay
Title:You Can Still Wear Cute Shoes
Credits:Amy Kiechlin, Cover Design, Design Manager
Don Pape, Publisher, Publisher
Sandy Ujfalusy, Photographer

Award:Silver ADDY® Award
Entrant:David C. Cook
Advertiser:Rick James
Title:A Million Ways to Die
Credits:Amy Kiechlin, Cover Design, Design Manager
Don Pape, Publisher, Publisher

Award:Silver ADDY® Award
Entrant:David C. Cook
Advertiser:Andy Croft and Mike Pilavachi
Title:Storylines
Credits:Sarah Schultz, Cover Design, Senior Designer
Don Pape, Publisher, Publisher

08 E Book Design

Award:Silver ADDY® Award
Entrant:David C Cook
Advertiser:DavidCCook/Rio Curriculum
Title:Rio Curriculum Packaging
Credits:Janet Lee, Publisher
Kerry Krycho, Sr. Product Development Manager
Thom Hoyman, Art Director/Marketing
Jeffrey Barnes, Sr. Design Manager

09 B Poster Campaign

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:United States Air Force Academy
Title:USAF Poster Campaign
Credits:Aaron Cahill, Sr. Creative Artist
Clay Miller, Creative Writer/Producer
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategic
Steve Sturges, Creative Director

10 B Special Event Invitation

Award:Gold ADDY® Award
Entrant:David C Cook
Advertiser:David C Cook Marketing
Title:David C Cook_Family Ministry Conversations Invitation

OUT-OF-HOME

14 C Outdoor Board

Award:Silver ADDY® Award
Entrant:Momentum Advertising & PR
Advertiser:Gastroenterology Associates of Colorado Springs
Title:GACS UP YOURS READER BOARD
Credits:Laura Muir, Account Supervisor
Andrew Hershberger, Design
Steve Haggart, Copy Writer

NEWSPAPER

27 B Newspaper, Full Page, Color

Award:Gold ADDY® Award
Entrant:Blakely + Company
Advertiser:Viva Diva/di Venti
Title:Florence Nightingale Newspaper Ad
Credits:Camille Blakely, Account Executive
Andrew Hershberger, Art Director
Andrew Hershberger, Copywriter

INTERACTIVE MEDIA

34 A Website, Consumer Flash, Products

Award:Silver ADDY® Award
Entrant:David C Cook
Advertiser:David C Cook
Title:David C Cook_Action Bible Website

34 C Website, Consumer Flash, Services

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:Colorado Springs Utilities
Title:Solar Array Web Site
Credits:Dmitri Kostjukov, Interactive Media Director
Jesse Owen, Creative Artist
Steve Sturges, Creative Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist

35 A Website, Consumer HTML, Products

Award:Silver ADDY® Award
Entrant:David C Cook
Advertiser:David C Cook
Title:David C Cook_Crazy Love Website
Credits:

35 C Website, Consumer HTML, Services

Award:Silver ADDY® Award
Entrant:Q2 Interactive Media
Advertiser:Springs Rescue Misson
Title:Springs Rescue Mission
Credits:David Burgess, Programmer
David Curtis, Designer
Michael Paxton, Project Manager

Award:Silver ADDY® Award
Entrant:Malenke | Barnhart
Advertiser:Shawn Hulsizer/Nactel
Title:Vivid Future
Credits:Danielle Gumina, Account Director
Karie Yoshioka, Sr. Art Director
Kelley Rand, Content Strategist
Matthew Elliott, Experience Strategist
Shannon Thomas, Account Manager
Felicity Coye, Account Manager
Miles Fenn, Motion Designer
Tess Lee, Developer
Laurel Malenke, Creative Director

36 A Banners / Pop-ups / Screensavers

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:Colorado Springs Utilities
Title:FOG Banners
Credits:Jennifer Blevins, Senior Creative Artist
Clay Miller, Creative Writer/Producer
Dmitri Kostjukov, Interactive Media Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Steve Sturges, Creative Director

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:Colorado Springs Utilities
Title:Summer Rebates Banners
Credits:Jennifer Blevins, Senior Creative Artist
Clay Miller, Creative Writer/Producer
Dmitri Kostjukov, Interactive Media Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Steve Sturges, Creative Director

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:Colorado Springs Utilities
Title:Winter Rebates Banners
Credits:Jennifer Blevins, Senior Creative Artist
Clay Miller, Creative Writer/Producer
Dmitri Kostjukov, Interactive Media Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Steve Sturges, Creative Director

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:Colorado Springs Utilities
Title:Renewable Energy Banners
Credits:Preston Herring, Creative Artist
Clay Miller, Creative Writer/Producer
Dmitri Kostjukov, Interactive Media Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Steve Sturges, Creative Director

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:Colorado Springs Utilities
Title:Holiday Lights Banners
Credits:Jennifer Blevins, Senior Creative Artist
Clay Miller, Creative Writer/Producer
Dmitri Kostjukov, Interactive Media Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Steve Sturges, Creative Director

36 C Micro or Mini Sites

Award:Gold ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:United States Air Force Academy Athletics
Title:Football Micro Site
Credits:Aaron Cahill, Senior Creative Artist
Clay Miller, Creative Writer/Producer
Dmitri Kostjukov, Interactive Media Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Steve Sturges, Creative Director

36 I Internet Commercials

Award:Gold ADDY® Award
Entrant:Bourbon Street Productions
Advertiser:Junior Achievement Worldwide
Title:Junior Achievement Worldwide ‘Sam’s Club’
Credits:LeAnne Carrouth, Writer/Director
John Bourbonais, Cinematographer
Ty Klocke, Editor
Brad Nyght, Composer
Kaleb Kohart, Graphics

Award:Silver ADDY® Award
Entrant:Bourbon Street Productions
Advertiser:The Colorado College
Title:The Colorado College – “Admissions”
Credits:LeAnne Carrouth, Director/Writer
Kaleb Kohart, Editor/Graphics
John Bourbonais, Producer

Award:Silver ADDY® Award
Entrant:David C Cook
Advertiser:David C Cook Marketing
Title:David C Cook_Action Bible Trailer
Credits:

37 Online Campaign

Award:Gold ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:United States Air Force Academy Athletics
Title:Football, Hockey, Basketball Micro Sites
Credits:Aaron Cahill, Senior Creative Artist
Clay Miller, Creative Writer/Producer
Dmitri Kostjukov, Interactive Media Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Steve Sturges, Creative Director

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:Colorado Springs Utilities
Title:uTools
Credits:Jennifer Blevins, Sr. Creative Artist
Preston Herring, Creative Artist
Clay Miller, Creative Writer/Producer
Dmitri Kostjukov, Interactive Media Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist
Steve Sturges, Creative Director

RADIO

39 B Local Radio

Award:Silver ADDY® Award
Entrant:Blakely + Company
Advertiser:University of Colorado at Colorado Springs
Title:Reach Higher Radio
Credits:Kyle Blakely, Account Executive
Kyle Blakely, Copywriter
City Tracks, Production

Award:Silver ADDY® Award
Entrant:Momentum Advertising & PR
Advertiser:City of Cripple Creek
Title:CRIPPLE CREEK DONKEY DERBY DAYS RADIO SPOT
Credits:Laura Muir, Accounts Supervisor
Andrew Hershberger, Creative Director
Dave Hawkins, Audio Engineer and Sound Design

40 Local Radio Campaign

Award:Gold ADDY® Award
Entrant:CSK Strategic Marketing Group
Advertiser:The Difficult Choices Committee
Title:Difficult Choices
Credits:Mark Kyle, Graphic Designer
Jen Wilson, Copywriter
Kate Faricy, Committee Chair
Chris Hoffman, Audio Engineer

Award:Silver ADDY® Award
Entrant:Ministry of Leadership and Communications
Advertiser:Life and Justice Conference
Title:Life and Justice Conference
Credits:Richard Beattie, Creative Director
Richard Beattie, Writer-Producer
Richard Beattie , Actor
Bob Gussin , Engineer/Sound Design
Janelle Ginsberg , Voice Talent

TELEVISION

50 B Cinema, In-Theater Spots

Award:Silver ADDY® Award
Entrant:Bourbon Street Productions
Advertiser:USA Cycling
Title:USA Cycling “Saddle Up!”
Credits:John Bourbonais, Producer/Director
Kaleb Kohart, Editor/Graphics

MIXED/MULTIPLE MEDIA

53 Mixed-Media, Local Consumer

Award:Gold ADDY® Award
Entrant:3 Deuces Design Inc.
Advertiser:Chez Cirque Dueling Pianos
Title:Chez Cirque Dueling Pianos – BRANDING CAMPAIGN
Credits:Donald J. Schaeffer, Creative Director
Mike DelVechio, Senior Designer
Tim Sutton, Photographer – Models
My Favorite Printer, Printer
David Beightol, Photography – Interiors

Award:Silver ADDY® Award
Entrant:CoPilot Creative
Advertiser:Interilife
Title:Interilife

54 Mixed-Media, National Consumer

Award:Gold ADDY® Award
Entrant:CoPilot Creative
Advertiser:Wine Punts
Title:Wine Punts

ADVERTISING FOR THE ARTS & SCIENCES

55 G Arts, Invitation

Award:Silver ADDY® Award
Entrant:Fixer Design
Advertiser:Modbo
Title:Douglas Rouse Postcard
Credits:Douglas Rouse, Artist

PUBLIC SERVICE

62 B Public Service, Annual Report

Award:Gold ADDY® Award
Entrant:Cukjati | Marketing Intelligence | Creative
Advertiser:Care and Share Food Bank
Title:Care and Share Annual Report
Credits:Konstance Smith, Art Director

62 C Public Service, Brochure

Award:Gold ADDY® Award
Entrant:Cukjati | Marketing Intelligence | Creative
Advertiser:The National Museum of World War II Aviation
Title:The National Museum of World War II Aviation Fundraising Kit
Credits:Mary A Cukjati, Creative Director

Award:Silver ADDY® Award
Entrant:Cukjati | Marketing Intelligence | Creative
Advertiser:The National Museum of World Ware II Aviation
Title:The National Museum of World War II Aviation General Brochure
Credits:Mary A Cukjati, Creative Director

64 D Public Service, Interactive

Award:Gold ADDY® Award
Entrant:CoPilot Creative
Advertiser:The Independent
Title:2010 Indy GIVE!
Credits:

68 B Public Service, Mixed Media Campaign

Award:Silver ADDY® Award
Entrant:CSK Strategic Marketing Group
Advertiser:The Difficult Choices Committee
Title:Difficult Choices
Credits:Mark Kyle, Graphic Designer
Ben Lew, Web Designer
John Vogel, Copywriter
Kate Faricy, Committee Chair
Chris Hoffman, Audio Engineer

ADVERTISING INDUSTRY SELF-PROMOTION

69 J Self-Promotion, Direct

Award:Silver ADDY® Award
Entrant:HHR Creative
Advertiser:HHR Creative
Title:HHR Christmas Package
Credits:Larry Hinkle, Copywriter
Craig Rae, Art Director

71 A Self-Promotion, Campaign

Award:Silver ADDY® Award
Entrant:The Gazette
Advertiser:THE GAZETTE
Title:Deal of the Day
Credits:CARLEEN CLEARWATER, CREATIVE DIRECTOR
LIZ COBB, VICE PRESIDENT OF MARKETING
RUDY VASQUEZ, MARKETING MANAGER

71 B Self-Promotion, Mixed Media Campaign

Award:Silver ADDY® Award
Entrant:VI Marketing and Branding
Advertiser:AAF Colorado Springs
Title:2010 Colorado Springs Addy Awards
Credits:Aaron Cahill, Senior Creative Artist
Steve Sturges, Creative Director
Shannon Porter, Director of Strategic Marketing
Erica Rockenstein, Marketing Strategist

ELEMENTS OF ADVERTISING

72 Logo

Award:Gold ADDY® Award
Entrant:Blakely + Company
Advertiser:Monument Brewing Company
Title:7258 Logo
Credits:Kyle Blakely, Account Executive
Andrew Hershberger, Art Director

Award:Gold ADDY® Award
Entrant:Blakely + Company
Advertiser:Monument Brewing Company
Title:Unibrau Logo
Credits:Kyle Blakely, Account Executive
Andrew Hershberger, Art Director

Award:Gold ADDY® Award
Entrant:3 Deuces Design Inc.
Advertiser:Chez Cirque Dueling Pianos
Title:Chez Cirque Dueling Pianos – LOGO
Credits:Donald J. Schaeffer, Creative Director
Mike DelVechio, Senior Designer

Award:Gold ADDY® Award
Entrant:3 Deuces Design Inc.
Advertiser:Joe Alvis
Title:Dwelling MD Home Improvement- LOGO
Credits:Donald J. Schaeffer, Creative Director

Award:Gold ADDY® Award
Entrant:3 Deuces Design Inc.
Advertiser:Luke Travins
Title:Flatiron’s American Bar & Grill – LOGO
Credits:Donald J. Schaeffer, Creative Director
Mike DelVechio, Senior Designer

Award:Gold ADDY® Award
Entrant:HHR Creative
Advertiser:Bino-Pac
Title:Bino-Pac Logo
Credits:Craig Rae , Art Director/Designer

Award:Silver ADDY® Award
Entrant:Blakely + Company
Advertiser:Monument Brewing Company
Title:59er Logo
Credits:Kyle Blakely, Account Executive
Andrew Hershberger, Art Director

Award:Silver ADDY® Award
Entrant:Fixer Design
Advertiser:Smash Events
Title:Smash Events Logo
Credits:

74 C Photography, Digitally Enhanced

Award:Silver ADDY® Award
Entrant:Clifford Creative Group
Advertiser:Liberts, inc.
Title:Liberts Costume Annual 2011 Cover
Credits:Brian Clifford, Designer/CG artist
Don Jones Photography, Photographer
Sue Cary Mayer, HD Makeup Artist

74 D Photography, Campaign

Award:Silver ADDY® Award
Entrant:Joel Strayer Photographer
Advertiser:Air Force Academy Athletics Dept
Title:Air Force Academy Athletics
Credits:Joel, Photographer
Aaron Cahill, Designer

TELEVISION

87 A

Award:Gold ADDY® Award
Entrant:Graham Advertising
Advertiser:Goodwill Industries
Title:Goodwill Industries of Colorado Springs
Credits:Bill Leonard, Creative Director
Emilio Martinez, Director
Darren Grimsley, Editor
Rich Praytor, Cameraman
Melanie Mogey, Account Executive/Media Buyer

STUDENT ADDY Categories

S01 A Packaging

Award:Student Silver ADDY®
Entrant:James J. White
Advertiser:Colorado Technical University
Title:Noir Pluie
Credits:James White, Graphic Designer
James White, Copywriter
WiseWander, Photographer

S02 C Poster

Award:Student Silver ADDY®
Entrant:Aeryn Dahl
Advertiser:Pikes Peak Community College
Title:Colorado Springs Indie Spirit Film Festival Poster
Credits:Aeryn Dahl, designer

S06 B Magazine Campaign

Award:Student Gold ADDY®
Entrant:Barry J. Farley
Advertiser:Colorado Technical University
Title:Domestic Reality
Credits:Barry Farley, Graphic Designer

S13 A Logo

Award:Student Gold ADDY®
Entrant:Jacob Worthey
Advertiser:Pikes Peak Community College
Title:Rock Solid
Credits:

S14 B Digitally Enhanced Illustration

Award:Student Silver ADDY®
Entrant:Carol Rose Cuppy
Advertiser:Colorado Technical University
Title:The Cat and Hedgehog
Credits:Carol Cuppy, Graphic Design Student