Celena has a drive centered on fostering authentic connections between brands and their audiences. She currently holds a board position with the American Advertising Federation Colorado, where she is involved with professional development initiatives, networking opportunities for other creatives, public service and celebrating Colorado’s talent through annual award programs.
At B Public Relations, Celena oversees the day-to-day in both organic and paid capacities for her clients, offering a hands-on approach that engages audiences while developing an overall strategy to achieve growth and brand consistency.
After growing up in Oklahoma and Texas, she sought to reconnect with her Native American heritage during her time at university. Celena holds a B.A. in Advertising from the University of Oklahoma. Notably, she served as Miss Indian OU from 2020-2022, where she represented the university’s Indigenous community across Oklahoma and Texas, embodying the values of diversity and cultural pride.
Celena’s prior experience in digital media started at an advertising agency in Oklahoma City, where she worked her way from intern to Content Specialist and Project Manager. In the digital and content capacity, she played a pivotal role in managing both organic and paid social media strategies for approximately 100 clients across various platforms. Through project management, she oversaw deadlines and performance, ensuring that each project was executed flawlessly (and timely) for the agency’s entire database of nearly 400 clients. She is deeply passionate about digital communication, recognizing it as a powerful tool for showcasing authenticity and craftsmanship. She believes that by enabling clients to express their unique identities through their platforms, ultimately allows for the authenticity that many digital audiences crave.
Beyond work, Celena enjoys traveling, Denver’s lively music scene and connecting with her cultural community through various enrichment programs.